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The age of interconnection has made information dissipation easy, fluid, and instantaneous. It has ushered a new era, the digital age.

However, in the midst of all these, these is the proliferation of disinformation, fake news, and even the spread of needless hateful information. Of course, calls have been made to tame the vice with sometimes multi-billion lawsuits filed against the behemoths called social media companies.

Amid all this is also the fact that these companies, or more specifically tech companies, are reaping billions of dollars in revenue through tracking and collaborating with agencies for mass surveillance.

What is VID?

VID.Camera is a next generation, video social media platform that first and foremost verifies the identity of users that wish to receive Value Income (VI) tokens subsequently uniting users in such a way that they can collate their value and influence for the larger good. For security, data is secured by zero-knowledge encryption.

They, therefore, take power away from tech companies by basing their technology in the transparent blockchain and fusing in Artificial Intelligence (AI).

In this way, whenever one scrolls and click the “presence” button, he/she stands to earn revenue. That revenue supplements their universal basic income (UBI)—the minimum amount of income that an individual receives every day regardless of other income.

The realities highlighted by coronavirus has made it a priority for governments to resolve.

The Value Income (VI) advanced by VID.Camera is the value created by users and rightly redistributed to users as an additional form of income to supplement the UBI. VI is more like the value generated by one usage of business.

Presently, these businesses include Google, and as aforementioned, giant social media companies who mint trillions for themselves and nothing for the end user who creates billions from free generated content.

It is this value that’s being injected to businesses for their services that VID.Camera tries to tap by employing the Ethereum blockchain that will track and prove one’s usage of the platform. Aware that social media companies, in particular, owes a higher percentage of their revenue to users (since content is user-generated), the VID.Camera video social media platform will be giving away 90 percent of their revenue to uses through daily distribution of tokens adjudged from their activity and contribution to the growth of the platform.

This way, the value generated by that businesses is shared and the end user receives a portion which can then be liquidated for real-hard cash, boosting their UBI.

Towards this end, there is an unwavering commitment by the company to generate and redistribute value through a Value Income Business Model, a deflationary return-to-source mechanism that will directly improve the user’s standard of living.

Team

Jag Singh and Josh Singh are the founders of VID. They are the ones in charge of marketing the platform.

Antek Baranski is the CTO and has experience in developing games.

Regardless of the challenges and the effects of Coronavirus, what’s obvious is that VID has a clear cut goal of improving the application and development is their main emphasis. Most of the team is based in Los Angeles and have spent the last two years working and improving the platform from scratch.

The app source code is private and sealed.

Watch their journey below:

Partnerships

VI token has been listed on KuCoin and MXC Exchange where there are both listed and paired against USDT.

CoinMarketCap (CMC) has also listed the project’s token.

VI Tokenomics and Distribution

VI is an Ethereum-based ERC-20 utility token.

VID is used to:

  • Power the VID.Camera ecosystem
  • Transfer value
  • As a way of incentivizing and paying content creators
  • Paying for services within the platform.
  • Voting for tokenomics change

90 percent of all tokens will be redistributed back to the community from the 777,777,777 VI tokens set aside. Every day, 7,000 VI tokens will be released for the next 312 years. Every year, only 2.5 million VI tokens will be emitted.

Out of this (7,000 VI tokens), 99 percent are distributed to the network users while 70 VI are sent to the VI Foundation.

This is the distributing contract: 0x6d1eb783af9Fe65b4CD826e1cf629b4618a4bBdB

Check out via Etherscan here.

Every day, a user receives two types of VI tokens:

  1. The Universal VI paid to all active users split to users depending on the network’s activity and the user’s standard of living. Since the latter can be affected by the variance of the standard of living between countries, there is a multiplier for each user that is being computed. Generally, activity will be measured by a user’s activity, consistency, rate of content generation, engagement with others, viewing, and reach—that is, the virality of his/her content.
  2. The Impact Bonus which is paid depending on the user’s Impact Bonus score. This score is useful since it gauges a user’s role in growing the VID.Camera ecosystem. The Impact Bonus score is further computed from the Activity Score (measuring personal contribution), and the Invite score (measuring network contribution).

All services purchased by any business within the ecosystem is purchased in VI tokens. There will be a 20 percent fee on all sales made via VID.Camera marketplace. The 10 percent of the fee will be sent to the return address while 10 percent will be used to maintain the platform.

VI Markets and Performance

It has a total supply of 888,888,888 VI with a circulating supply of 27,592,381 VI from a daily trading volume of $246,093. Most importantly for trader, VI still has a low market cap of $ 3,299,639.

VI tokens are listed and paired with TetherUS (USDT) on KuCoin and MXC exchanges. VI is at the time of writing, changing hands at $0.1195 with a ROI of 5.7X versus the USD as per CoinMarketCap.

Short-term catalysts

  • Tokens from the 1milperday tokens have been redistributed.
  • Staked tokens from their old algorithm has also been redistributed to user’s VI.Cash wallets. There will be no staking in the new setup since 99 percent of all token are sent to the network users.
  • VI is listed at KuCoin and MXC Exchange. This highlights their quality but also make it possible for users to withdraw tokens after the VID App version 2.2.0 release. The more they gain traction, the higher the likelihood of being listed in other markets. Pairing with BTC or ETH at DEXes or CEXes could drastically pump VI prices now that VI itself is a deflationary token.
  • In the future, the team plans to build a direct in-app gateway for buying and selling VI tokens.
  • The team has employed a unique distribution method which prevents the market from being flooded with tokens, heaping pressure on price. There is no creator pool but instead the number of tokens received depend on one’s impact score.
  • Aside from the special distribution, more tokens will continually be sent back to the source address therefore extending the length of the daily release.
  • They have launched a solid product (iOS) and will soon release an Android app. So far, they have received positive feedback as their UI is clear and smooth. The current iOS app was re-written in Flutter, explaining its smoothness and performance. Only but a few features remain before Android and iOS apps are at parity.

Long-Term Catalysts

  • Once marketing is in full gear, on-boarding new users, the path of least resistance for VI token will be up. They have already contracted influencers with a combined follower count of 375 million.
  • The VID Now is another huge drawer for users. The moment they sign up, they receive tokens which they can spend within the VID.Camera ecosystem. Jag said the team got rid of the 30-day wait period. Besides, the social page enable users to tag subscribers of other social media platforms.
  • Social media companies have long been accused of ripping off users and stealing personal information before auctioning them. VID.Camera has taken a different approach and prioritize the content generator. Every day, tokens are released and the most active users continue to earn, boosting their UBI. So far, $ 440,647 or 2,570,973 VI has been paid out.
  • As a pressure vent, the team decided not to lay out a roadmap. Whenever they do, Jag explained, there is unnecessary undue pressure on developers to deliver. Combined with the usually rigid and harsh crypto community, the team didn’t find any need of subscribing to one. Instead they adopted an iterative approach towards success. Ultimately, their goal is to create a working project as they progressively improve on the app. A Key Performance Indicator (KPI) target of 10 percent has been set.

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Giving to a worthy cause through a donation warms the heart. Often, these acts are out of compassion, from empathy and a true desire for those in need to wrestle their way out of trouble. 

By 2017, and just 10 years after a global crisis, over $405 billion were donated by Americans towards charity. And regardless of their financial situations, it is estimated that over 73 percent of all Americans continue to contribute regardless of the Coronavirus pandemic.

 A Gallup study found that even though the number of adults who have donated to charitable organizations fell in 2019—apparently because of financial difficulties caused by the pandemic and consequent lockdowns to stem its spread, Americans continue to volunteer time and finances for poverty alleviation and other economic activities.

What if there was a different way of doing things, especially rewarding development in the open-source software community. That is, of ensuring sustainability and continuity of OSS activities that contribute towards economic development, empowerment, and even wealth creation? 

Cognizant of the fact that the total “economic activities” within a particular zone are built up of activities, a new blockchain project called the Dev Protocol now seeks to evaluate various activities that have not received proper economic evaluation to realize their autonomous distribution and sustainability via peer-to-peer (P2P) trading and incentivization through rewards. 

What is the Dev Protocol?

The Dev protocol developed on the Ethereum blockchain produces value (by introducing an aspect of profit) from otherwise free activities through a property system. 

The protocol monetizes any open-assets such as Open Source Software (OSS), Open Access, and Creative Commons by staking-technology. 

This way, say you are a software developer with a functional dApp. To generate income, all you have to do is to upload the dApp to the Dev protocol. If there are users who download your program, you will earn depending on how they use your dApp. Rewards will be based on downloads, staking period, and inflation rate on top of other variables like the total number of assets in the market, those in the Dev Protocol, and the number of mines per block. The more downloads, the more the rewards for the staker.

To make this possible, the Dev protocol has a developed marketplace with staking and a reward system, all of which are core features needed to capture and capitalize value created through activities. 

The rewards received by a user depends on the value of the property (activity). As per Dev’s description, “if staking is done on a property that a user owns, a market reward will be added based on the total value staked.”

Working towards Sustainability

Dev development team describes their project as money designed for OSS due to their vibrant token model that features a marketplace, staking, and a reward distribution system.  

Subsequently, by basing their business model on the rewarding of open assets, individual activities are enhanced and the economy revitalized. 

Created by a team based in Japan, the Dev protocol is a middle-ware that is open source and available for public scrutiny to sustain the creator’s activities. 

By fairly evaluating any activity and assigning value, even projects which are often undervalued but contributing immensely for social good like open assets or OSS can remain sustainable. This way, it is better to contribute towards Dev protocol—thanks to its sustainability, that to donating money often towards a charitable cause. 

Overly, the team aims to build a sustainable system incorporating an inflation model where eventually, the total value stake will surpass the activities of donation which have been taking place through legal tender.

To kick-start the process, initial support starts at staking. Staking, unlike the traditional method of spending money, enables a user to lockup value for a certain period to bulwark the system in exchange for rewards. 

The more and the longer one stakes, the more the rewards and it is the team’s view that staking is a more sustainable way of offering monetary support to open assets.

These are the Three Main Features of the Dev Protocol

The overall design of the Dev protocol is as follows:

  1. First, there is mining where “Proof of OSS Power” is utilized for consensus. For prove, a user must prove activity that is subsequently used as mining power. Upon the submission of this mining power, an open asset is valued and a user rewarded for activity. To date, over 1,583,327 DEV has been mined by OSS developers who in turn received over $70k as rewards.
  2. Second, there is a staking feature where supporters can earn staking rewards further enhancing the mining power of OSS developers. This feature is more like financial support from third parties where value is created for stakers as an incentive. Only through staking is the activity of a user sustainable and secured. On the other hand, users receiver value at zero real cost. Combined, this creates profit for a property—an open asset—that was initially registered for free. When a supporter locks DEV, he/she can transact within the Dev protocol. In May 2020, the team announced that it was developing a new product specifically designed for staking. It will enable users to select which projects to stake their DEV on depending on the strength of the OSS. Other than staking, there is a withdrawal option for stakers, cancellation of staking, and more.
  3. Third, underpinning governance is open-source and is automatically and continuously enhanced by the protocol’s participants. Users, upon compliance with the laid down rules, can generate new open asset markets or even propose new policies—which are updated depending on prevailing circumstances. 

The Team

Based in Japan, the Dev Protocol team is led by Hara Mayumi, the CEO at FRAME00, INC.; Hiroyuki (Tanaka) Hara—a programmer and the CTO at FRAME00; Akira Taniguchi; and Mariko M—the project’s CTO.

Notably, Mayumi has been in the valuation business since 2017 when she co-founded FRAME00.

Tokenomics and Token Distribution

DEV, which is the Dev Protocol native currency, is an ERC-20 token. 

Details about its distribution are also scarce as the team wants users to first get a gist of how their staking model works. 

Still, as a primer, this DEV is a utility token that typically has the following cycle with the Dev protocol ecosystem:

  • DEV is issued by a property owner or active participant and undergoes inflation creating value
  • A user (this can a downloader say if the property was dApp)—in exchange for utility, stakes his DEV for the active participant
  • The more the property is staked on, the more the active participant (the property owner) can issue, and the more valuable it becomes.
  • Once the staking period lapses or the user cancels his staking, the property owner withdraws his rewards and the staking amount. The amount received depends on DEV’s inflation rate—which is decided by the community. At the moment, the lock-down is 1.5 minutes but will change once more DEV is locked in their ecosystem.

Staking of DEV is the main feature in the Dev protocol as by staking his/her token, the payer receives some form of consideration by receiving utility from the property owner—or active participant, while the latter receives staking rewards accrued over the staking period. The continuous temporal lockup of DEV is what creates scarcity and therefore value. Combined this creates a sustainable environment for activity generators.

There is a minuscule figure meant for DEV staking inflation but once all tokens are staked, no more will be issued.

DEV Markets and Performance

DEV is currently listed at UniSwap, an Ethereum decentralized exchange, where it is paired against Ethereum (ETH). It is currently trading at $0.20 a pop with an estimated supply of 1,907,968. The token’s total supply is 11,848,657.

This gives DEV a market capitalization of $393,889 and a 24-hour trading volume of $8,045.87 according to data streams from Coingecko.

At this spot rate, a wrapped Bitcoin (wBTC) can rake up 44701.33 DEV.

According to Etherscan, 321 addresses have generated 4,034 transfers.

One address holds roughly 84 percent (9,940,688.32366158) of the total token supply.

Ultimately, the team plans for an Initial Exchange Offering (IEO) in the coming weeks and the objective of listing the token as UniSwap is for the Dev Protocol community to get a hint of how the staking model works. 

Later, due to market forces that would have assigned the DEV token value, the team will list the token at a partner Launchpad as they raise funds.

Short-Term Catalysts

  • The Dev Protocol is still new and introduces a very novel staking model that can significantly magnify the rewards of early participants. Approximately place a $7,500 reward from a $5,000 stake even with a 1.5-minute lock-up period.
  • DEV has a low total supply of only 11.8 million
  • The team is actively talking to different investors and venture capitalists. With roughly 1.2 million DEV tokens in circulation, it leaves only 10.6 million tokens to be split with early investors and the rest to the community.
  • The team plans to launch an IEO in due course. Depending on the reception from the OSS community and dApp developers, there is a high probability that the token will be priced higher for public investors.
  • Stakes.social—the first dApp to create a generic UI that can smoothly perform staking using Dev Protocol, has been pre-released to developers. This site will elucidate how Staking works at the Dev protocol. To get a grasp of how things work, one must have an Ethereum web browser like MetaMask. Trust and Opera Wallets for mobile (Android and iOS) are also supported. From the site, 1,580 properties are already available for staking with Find Up drawing 32 percent of the user interest. 
  • DEV is currently present at UniSwap, a decentralized exchange. However, there are plans of listing the token in other exchanges of which Binance and Binance DEX cannot be exempted as the project gains traction. Already, DEV is in the top 10 when trading pairs are ranked by volumes. This hints of underlying demand.
  • The team continues to develop and add new features to the protocol. The DIP4 prototype is about to be released. Upon rollout, users won’t need to calculate your rewards as this will be visible in real-time.

Long-Term Catalysts

  • The team plans to monetize GitHub once they release the Khaos oracle solution. The marketplace will value your contribution to GitHub and distribute rewards accordingly. GitHub was acquired by Microsoft.
  • DEV is already listed at Coingecko. For a project that is yet to raise funds, this says a lot about its quality and what the future lies for this gem.
  • More properties continue to be added. There are hints that a government project will be one of the listed properties. This alone will set the ball rolling and legitimizes the project and its intention.
  • Dev Protocol is an idea forwarded by Japanese developers. Increasingly, investors continue to be shielded by maturing legislation around ICOs/blockchain projects. Besides, with a view of sustainability and building a community—core ideals of the Japanese, odds are this project will succeed since the sense of community is entrenched in Japanese culture.
  • The Project is sponsored by Microsoft. Microsoft employs sound valuation techniques, analyzing its fundamentals and risks before delving in. This alone is a strong indicator of the project’s potential and weight. Others include Neutrino. To become a sponsor, a firm/investor must stake 100 DEV.
  • Eventually, the project will migrate ownership to a fully decentralized model, reduce GAS fees, and rollout a project called Servant which allows fees to be paid in DEV.

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Introduction

Perhaps what is interesting about the modern world is its rate of tech evolution and innovation. From light bulbs, cars, washing machines, telephones, and roughly 30 years ago, the groundwork was laid for the Internet.

The world has never been the same again. It was dubbed web 2, the publishing age, since anyone, anywhere could create content and “push” it to the other side of the world. The world became a village.

Fast forward and the 2010s brought us the blockchain. Seven years later, the concept of dapps took root. Dapps were ordinary applications whose back end ran on a distributed, smart-contract ledger. Ethereum is still the favorite.

With Ethereum, there is just more than what meets the eye. Yes, there is smart contracting and its middleman, eliminating automation which also fostered innovation. This innovation seeped into the restive financial industry and now we have decentralized finance, or DeFi.

DeFi: It is just the beginning.

DeFi is open finance where owners of ETH—or native currency of a smart contract’s platform say Cosmos (ATOM), for instance, can borrow or lend their holdings for a stable coin. DeFi has revolutionized traditional finance. And Ethereum is the base for this welcomed innovation.

But DeFi is not specific, it is all-encompassing, and they involve exchanges and lending apps. At the time of writing this, there were over $900 million worth of ETH locked up in DeFi applications.

Ethereum (ETH) Locked in DeFi dapps

The most popular is MakerDAO, where borrowers received DAI, a stable coin with ETH as collateral. Lenders in the meantime can earn above rate interest rates.

But DeFi can’t function without oracles, or portals that convey useful, reliable—and always vetted real-world, off-chain information, that can trigger smart contracts which also run DeFi apps.

Thing is, Ethereum and similar platforms require trusted oracle for valuations, settlements, and dispute resolution. And DeFi and developers need to resolve the “oracle problem” before there are other advances.

This is vital because should secure oracles that provide stable data feeds are compromised then DeFi as we know will collapse.

Otherwise, the closed-looped, self-contained nature of ordinary smart contracts won’t allow the full utilization of certain DeFi apps that may require external data for activation.

What is Tellor?

Providing a solution to this is Tellor. It is an Ethereum-based decentralized and secure oracle for DeFi dapps. Tellor is an easy, implementable solution through which DeFi dapps can receive high value data for smart contracts.

Their data feeds are stable and reliable because they make use of staked miners who compete through Proof-of-Work to submit official value for requested DeFi data.

TRBs are mined with each successful data point but a portion of it, 10%, is taken by the company for ecosystem development. This developer share goes to the treasury of the founding team to finance the team’s effort.

Tellor says this is necessary to “maintain a decent token price for profitable mining and a secure network” consequently aligning incentives between miners and Tellor’s founding team.

Tellor: Decentralized Oracle and a Hybrid Consensus Algorithm

Tellor is a project that was built from a need. Its creators had earlier created a startup, Daxia, a derivatives protocol on Ethereum, which required an oracle.

How Tellor (TRB) Decentralized oracle for DeFi dapps work

Daxia would create tokens that represented long, or short sides of a trading pair. To function, an oracle was required for smart contracts to be executed.

For their needs to be met, the team built Tellor, a decentralized oracle that fully met their needs.

Aware that DeFi has the potential of being a multi-billion industry, Tellor has built a network of staked miners where through Proof-of-Work, they can reliably channel secure and stable pricing data for the burgeoning industry.

The Tellor Oracle is an on-chain data bank where miners compete to add data points in return for rewards called “Tributes” or TRB. For miners, they earn a base amount of 5 TRB for every submission and tips as incentivisation.

Interested parties then pay Tributes to submit a request for data to their decentralized Oracle. The oracle then settles on a best funded query and creates a Proof-of-Work challenge for the miner to solve. Each query collects pricing data and makes it on-chain.

As another cushion of security, miners are required to stake their Tributes. To take part, a miner must stake 1,000 TRB. This is to dis-incentivize those who may want to game the system.

The combination of Proof-of-work, a gold standard in consensus, and staking gives the decentralized oracle an edge over competitors. Besides, there is quality since queries are made every 10 minutes.

Tributes is key to Tellor, and their work is to:

  1. Provide security by incentivizing miners and required for dispute resolution—charged as fees. They are also needed for staking.
  2. For the building of a striving and robust Tellor ecosystem and community. This is only achieved by ensuring continuous distribution of the token.
  3. Ensure a sustainable system.

Team

Tellor TRB team

Brenda Boya is the CEO and co-founder. She is an Ethereum developer and a former economist in the US Government. Before that, she was the lead developer and VP of Daxia.

Nicholas Fett is the CTO. He’s actively designing and developing a system for off-chain data access and validation on Ethereum. Before that he was the founder and CEO of Daxia.

Michael Zemrose is the co-founder. He describes himself as an expert in developing, communicating, executing, and sustaining strategic initiatives. Before that he was the Chief Strategy Officer at Daxia.

Partnership

Binance Labs, ConsenSys, and MakerDAO are investors and major partners.

Last year, they also partnered with Radar Relay, a P2P trading platform.

Tokenomics and Distribution

TRB, as aforementioned, is an Ethereum-based utility token that powers the Tellor system. Notably, they didn’t carry out an ICO. Instead, they opted for a developer share. 10% of miner rewards is diverted to the founders’ treasury.

“A dev-share allows us to get the necessary financing we need to create a sustained and secure oracle network, but only if we really deliver a cutting-edge product that’s needed. If we don’t, then the token value will plummet and there won’t be any interest in Tellor, be it miners or actual projects using the oracle.”

“So instead of the project dying while already having raised millions in dollars, we would be left without anything in hand and a failed project. This commitment and proper incentive are what we are after.”

At the time of press, the token is trading at $6.61 with a 24-hour trading volume of $226,265 according to streams from CoinGecko, a coin tracker.

At this level, the token is up 17% in 24 hours and 130% month-to-date. It is down 22% from its all-time high of $8.73 and 35X from its all-time lows of $0.18 registered on Nov 10, 2019.

Tellor TRB Price Action

There will be 1.05 million TRB tokens in total and 960k are already in circulation. The token’s market cap stands at $6,437,774 and is therefore ranked at 270.

TRB is actively traded on IDEX, where the TRB/ETH is the most popular trading pair drawing daily trading volumes of $74,994. Other supporting exchanges include Vitex, Citex, and Bilaxy.

Tellor TRB supporting cryptocurrency exchanges

Furthermore, TRB is available at Bidesk.

Short term Catalysts

  1. Tellor is a project created out of necessity. The team understands what they are trying to solve and their solution resonates well for DeFi dapp creators. As a reflection of their goals, the token soared 33X from its all-time lows of $0.18.
  2. The team tight-knit and experienced. Tellor executives were part of Daxia, a derivatives protocol based on Ethereum.
  3. Tellor has received investments from DeFi industry leader MakerDAO and Binance Labs.
  4. There are rumors that Binance DEX could list the token. Binance DEX is massive and is powered by Binance’s technology. Should they list, the token’s liquidity will increase and that is a net positive.
  5. The idea of giving up and opting for a developer share instead of an ICO reveals their true intention and urge to see the project blossom.

Long-term Catalysts

  • The amount of ETH locked up in DeFi platforms continue to rise. It recently surged past $1 billion mark. Supportive fundamentals from DappRadar further reveals that more people who interacted with blockchain experimented with Ethereum and specifically DeFi. This is huge and for a platform that serves DeFi dapps, it’s only a matter of time before they receive more investments from Fortune 500 companies and the likes.
Tellor Oracle Adoption cycle
  • Their emphasis of security and decentralization is attractive for purists, and over the long term and if DeFi blossoms, this will be a major talk point more so if there is exploitation of other oracle solutions. The security of the network is directly proportional to TRB market rates. The higher, the more secure the platform. Additionally, Tellor’s smart contract has been audited by CertiK.
  • TRB total supply is relatively low and fixed. There is no pre-mine. Tellor’s popularity will only mean more demand for TRB, and market forces will mean a repricing beyond the token’s all-time high.
  • Tellor can work on any chain with smart contracting capability. This means gathering cross-chain information is possible.
  • Development team is working on “creating a secure, scalable, and on-demand Oracle to help smart contracts achieve their true potential.” Research on Zero-knowledge submissions to reduce gas costs and to prevent mirroring, and automatic reporting and monitoring is already been done.

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Introduction

That food is a basic human need is true. It replenishes and is indeed vital for our general well-being. That is why an increasing number of individuals are conscious and picky on what they consume. After an alarming statistic revealed that an astonishing700 million across the globe are hospitalized and 400,000 dying, caution prevails. Most of these killer ailments are after all, traced back to food related diseases. From the number of casualties, there is clearly a gap in food distribution that requires immediate action.

TE-Food recognizes the urgency of the matter in question by using blockchain technology to roll out a fitting solution. To that end, it is providing a transparent trust-based solution for international operation. The platform seeks to improve food safety, eliminate corruption, enhance fair trade, and build trust between the food supply chain companies, consumers, and authorities in the emerging markets.

The start-up bridges the gap between consumers and the entire supply chain, enabling them to obtain data on food history and its quality through physical identification tools, mobile apps and web-based software solutions in a PPP model.

Team

TE-FOOD is a joint venture (JV) of a Hungarian and a two years old Vietnamese company, currently employing 30 people. The geniuses behind this noble movement are headed by Dr. Trung Dao Ha, the CEO and president of the High-Tech Association of HCMC. He has 20 years of strategic leadership, marketing and sales experience in Asia and Europe.

Working side by side with him is, Erik Arokszallasi CEO, co-founder and leader of two successful corporate IT development companies in Hungary. Erik has a remarkable 23 years of leadership, and IT project management experience.

Assisting them is Marton Ven CMO, who not only has 21years’ experience of marketing, sales and project management but also is a co-founder and marketing leader of two successful corporate IT development companies.

The team is advised by Endre Jobbagy who is very competent in blockchain and business technology. He is the Founder and CEO of Interticket, and a Co-founder of Blockchain Competence Centre, a European management consulting and professional service company specialized in the Blockchain industry.

Dr. Michael Patching acts as an Independent Animal Welfare and Husbandry Advisor. He has a Masters in International Animal Welfare Ethics and Law with over a decade’s experience as a veterinary doctor. Presently, Michael is the current Vietnam Livestock Services Manager for Meat and Livestock Australia.

Roadmap

In Q2 2016, TE-FOOD struck an agreement with the government of Ho Chi Minh City for implementation. Official pig and pork trading in the HCMC region of Vietnam started in Dec 16, 2016. A few months later, more than a 100 chicken farms and egg producers were trained in Q2 2017.

Thereafter, in Q1 2018, TE-FOOD International is founded. Shortly after that, all TE-FOOD rights and contracts were transferred to TE-FOOD International. Q3 2018 marked the implementation of Blockchain as a traceability transaction ledger. Other developments as the Animal antibiotics traceability and the AI based smart pandemic forecasting and alarm modules for the National Livestock Registration system were also introduced.

In Q4 2018, the TE-FOOD Marketplace was launched. Following this feat, in Q1 2019 an extended farm management tools including Food Safety Sensor tools were ready for deployment.

Presently, plans are underway for a further presence in four countries with the service made better thanks the Facial Recognition Feature, a product of their research and development which started in Q3 2018.

Partners

For achievement of their goals, the TE-FOOD has partnered with GS1, a not-for-profit organization. GS1 develops and maintains worldwide standards for business communication. Their interaction enables TE-FOOD to comply with the GS1 standards which are used globally.

Then again, TE-FOOD has a partnership with the New Zealand Trade Centre (NZTC). Of the many things, the objective will be to “implement food traceability from farm-to-table for fruit products exported from New Zealand.”

 A key partner of TE-FOOD, Unisto is a Switzerland based international manufacturer of security seals. The firm provides high quality seals for the organization through Unisto Malaysia.

Aside from this, the company works with The Food and Agriculture (FAO) for statistics purposes helping the firm evaluate their sustainability, feasibility and scalability of existing registries.

By working in conjunction with Zalo, a free message and call mobile application, TE-FOOD’s QR codes can be read by the Zalo app, in order to view the food history.

Other notable partners include Certified Wyoming Beef, Laurel, Halal Trail, Tele Norma, Big Group, Sankofa and QSM. That’s on top of the strategic partnership with the Hungarian Branch of Deloitte.

Token Details and Distribution

In brief, these were the details of their ICO:

Token name: TFOOD

Token symbol: TFD

Type: ERC20

Total token supply: 1,000,000,000 TFOOD

Tokens for sale: 512,000,000 TFOOD (51% of total)

Token sale volume: $19,100,000 (22,924 ETH)

ICO Token Price: 1 TFD = 0.05 USD (0.00004700 ETH)

Token sale dates: Start22.02.2018, End 22.03.2018

Accepted payment options: ETH, BTC, USD, EUR

As a utility, holding TFD grants one access to the platform’s features and functions. Uniquely, and being the first of its kind on the space, TFD is not a security but a certified utility complete with endorsement from the German regulators.

Token Distribution and Fund allocation

50 percent of the total supply, translating to 500 million, was available for public investment. Each token was sold at $0.05 with an ambitious hard cap of $19.1 million.

Of that, 10 percent of all token are set for a marketing pool while 40 percent will be locked up in a general reserve. The lockout period is two years and from there, 25 percent of these tokens will be released after the first year.

Fund Allocation

From $19.1 million raised, 60 percent will cater for market expansion. That will involve marketing, sales, and implementation costs as well. Meanwhile, 25 percent will be channeled towards Research and Development. 10 percent will meet operational costs at the firm’s headquarters while the remaining five percent will address any emerging legal issue.

Changing hands at $0.006, TFD has a market cap of $3 million drawing daily volumes of roughly $27 million across different exchanges. At spot rates, TFD’s return is dismal. It is 0.15X against the USD, 0.53X verse ETH and a discouraging 0.2X in BTC terms.

TFD/ETH Price Analysis

After a deep correction of 2018, TFD is largely consolidating against ETH. However, as the market recovers, TFD could rally. At the time of writing, it is up 4.2 percent. Clearance of 0.000028 ETH will surely pave way for 0.000048 preferably at the back of increasing participation hinting of underlying demand.

Price Catalyst

Short term

There is nothing as impressive as a solution that satisfies the needs of the customer. TE-FOOD does just that. Although the asset plummeted in 2018 as the general crypto space froze and dropped with some start-ups closing shop as finances dried up, the grit and determination of TE-FOOD is bullish.

At spot rates, the asset is down more than 75 percent from peaks. However, that is not to say there is no movement. A simple glance and assessment of the asset’s blockchain activity reveals that it is periodically in the top-10, competing with the likes of EOS and Ethereum.

Then again, and with what they represent, the decision of Vinamilk, one of the largest milk processors in Vietnam to join forces with TE-FOOD is a direct endorsement. Vinamilk draws $6.6 billion in annual revenue and employs more than 6,000people.

Because of TE-FOOD traceability, Vinamilk can “act proactively, and provide transparent information about their products” benefiting the end user who can at a glance read the history of the product using a QR Code.

Long term

It is notable after implementing a traceability framework, the number of food fraud cases increases. This occurs in light of the presence well designed traceability system like TE-FOOD helps authorities to notify fraudulent exercises.

At the point when a food fraud scandal is exposed, governments tend to enforce regulations, by expanding the types of animals to be tracked, the territory of traceability, and so on. This opens doors for TE-FOOD for market development in nations in which they are already present.

The platforms product line is fabricated to help this process by providing synergistic tools for an improved food quality control in the food industry. The company believes the global food traceability solution market will reach $15.1 billion by 2021.

Therefore, as they partner with more market leaders, expanding to Europe, New Zealand and the rest of the world, the value of its token will increase reflecting the value of TE-FOOD as a useful and reliable platform.

In 2018, they made adjustment on their technology side in readiness of more partnership maintaining that their overall objective was to “provide customizable and affordable traceability solutions for companies with any level of technological readiness.” Besides, they are working with other companies to release an AI based meat quality checker that will revolutionize food quality control while introducing farms to deep data analysis improving productivity as a result.

This is so because TE-FOOD believes that the future of traceability and quality control lies on the growth, development and maturity of IoT. Presently, they are seeking to partner with a firm in the IoT sector and thereafter integrate them to the TE-FOOD ecosystem.

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